One thing that I have learnt while working with several clients across industries, that there is no ‘One Size Fits All’ solution. Clients in order to generate quick revenue or lead, opt for paid marketing. Which to be honest, is the right thing to do, but parallelly you also need to build on your organic traffic. While it might be time consuming, it is not an uphill task. All it requires is some solid strategic planning and these three most important factors to begin with:
Keywords and competitor research: Tailor your approach based on how competitive your niche is. Opt for “medium-tail” and “long-tail” keywords to target specific search intents and gain higher rankings. Tools like #Ahrefs, SE Ranking or #Semrush can be helpful while researching your competitors.
Content organization: Focus on creating high-quality, informative content. Create better pillar pages linked to content clusters. Your website’s pillar pages will help build topical authority, while content clusters like blogs and articles on relevant topic can provide valuable resources.
SEO Basics: Simply put, ‘Be Consistent’ with your content output to keep the site fresh and relevant. SEO can easily broken into On-Page and Off-page optimization.
- On-Page optimization: On-page is what you see on the website, such as title & description of the page, how quickly does your page load, etc.
- Off-page optimization: Off-page is what happens outside of your website. Links connected to your page, build on domain authority by being the leader in the industrial content, etc.
What strategy do you apply to rank up your website? Would love to hear your thoughts in the comments.
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